The 67-year-old actor sold his image rights to Deepcake, an artificial-intelligence-powered content optimization platform, becoming the first Hollywood star to do so according to the Daily Mail.
Deepfake technology allows for the use of a person’s likeness to be superimposed over another individual. Through the use of machine learning and AI, it’s possible to create a visual and audio “twin” of someone in videos.
With the aid of deepfake technology, a person’s likeness can be superimposed over another individual. Artificial intelligence and machine learning can be used to make a visual and audio “twin” of a person in videos.
The “Die Hard” actor’s deepfake already made its debut in August 2021 when his face was “grafted” onto Konstantin Solovyov for a commercial for MegaFon, a Russian telecommunications company.
“With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent,” Willis said in a testimony on Deepcake’s website after the advertising project. “It’s a brand new and interesting experience for me, and I am grateful to our team.”
The technology used content from “Die Hard” and “Fifth Element,” so the actor’s face will be similar to images from those films.
“I liked the precision of my character. It’s a great opportunity for me to go back in time,” Willis said.
The engineers can supposedly recreate Willis in projects with his digital twin in a matter of three-to-five days, but his estate has the final sign-off on any projects.
Willis’ family announced on social media earlier this year that he would be stepping back from the limelight after being diagnosed with aphasia.
Aphasia is an inability to comprehend or formulate language because of damage to specific brain regions due to stroke, head trauma, brain tumor, brain infection, or neurodegenerative disease.
Before his retirement, Willis shot three more action thrillers: “Detective Knight: Rogue,” “Die Like Lovers” and “Paradise City.”
“Detective Knight: Rogue” is set to hit theaters on Oct. 21.
Even after retiring, Bruce Willis might still make an appearance on the big screen.
The 67-year-old actor sold his image rights to Deepcake, an artificial-intelligence-powered content optimization platform, becoming the first Hollywood star to do so according to the Daily Mail.
Deepfake technology allows for the use of a person’s likeness to be superimposed over another individual. Through the use of machine learning and AI, it’s possible to create a visual and audio “twin” of someone in videos.
With the aid of deepfake technology, a person’s likeness can be superimposed over another individual. Artificial intelligence and machine learning can be used to make a visual and audio “twin” of a person in videos.
The “Die Hard” actor’s deepfake already made its debut in August 2021 when his face was “grafted” onto Konstantin Solovyov for a commercial for MegaFon, a Russian telecommunications company.
“With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent,” Willis said in a testimony on Deepcake’s website after the advertising project. “It’s a brand new and interesting experience for me, and I am grateful to our team.”
The technology used content from “Die Hard” and “Fifth Element,” so the actor’s face will be similar to images from those films.
“I liked the precision of my character. It’s a great opportunity for me to go back in time,” Willis said.
The engineers can supposedly recreate Willis in projects with his digital twin in a matter of three-to-five days, but his estate has the final sign-off on any projects.
Willis’ family announced on social media earlier this year that he would be stepping back from the limelight after being diagnosed with aphasia.
Aphasia is an inability to comprehend or formulate language because of damage to specific brain regions due to stroke, head trauma, brain tumor, brain infection, or neurodegenerative disease.
Before his retirement, Willis shot three more action thrillers: “Detective Knight: Rogue,” “Die Like Lovers” and “Paradise City.”
“Detective Knight: Rogue” is set to hit theaters on Oct. 21.
